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Feb. 10, 2010 at 3:05pm
Preparing for your encounters with the death panel
Posted by Kurt Jacobson in The Power of Creativity
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And who collectively can peck away at an effective marketing and communications approaches until little is left of the idea and it dies.
To survive these death panel encounters, we keep showing the decision influencers examples of how more effective and sometimes unusual approaches are successful. We also keep talking about how 80 percent of marketing communications resources should be allocated to tried and true approaches and 20 percent to research and development marketing communications efforts.
How do you deal with your own internal marketing and communications idea death panel?
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