JAYRAY a communications consultancy

What's the Difference

JayRay understands the credit union system and the international operating principles that guide the movement. We help credit unions best serve their members by reaching the goals set by their boards of directors. To experience a fresh perspective and tips on living the "credit union difference," check out our blog.

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May. 19, 2009 at 3:40pm

Spring into Wesabe

Posted by Kacie McKinney in Differentiation is Key, New Members, Strategic Communications
No comments

When I first found Wesabe, I was blown away. I had been using an Excel sheet to track my finances (okay, well I started to for about a month and then realized I was never going to take the time to actually update it). And then realized what a great tool Wesabe is—and how much I actually use it.

That’s why I was so excited to see the recent news about its partnership with Delta Community Credit Union. Wesabe has been around since 2006, but recently launched Wesabe Springboard, a tool that allows credit unions to integrate Wesabe’s management tools directly into their Web sites. And it has the potential to grab those web-savvy generations.

Feb. 17, 2009 at 10:16am

A lesson from stained glass and crosses

Posted by Kacie McKinney in New Members, Strategic Communications, The Power of Creativity
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Martin Lindstrom wrote a great article in December’s Advertising Age “How Apple, Others Have Cultivated Religious Followings.”

Jan. 21, 2009 at 4:27pm

Reality check! Financial stability must come with financial responsibility

Posted by Guest Blogger in Choose the Right Target Audience, New Members, Special Events, The Power of Creativity
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What do coffee chats, blogs, fairs and a kick-ass college grad have to do with one another... or better yet, with credit unions?

Jan. 8, 2009 at 10:38am

Why spend so much effort researching members when we should be researching prospects?

Posted by Kurt Jacobson in Choose the Right Target Audience, New Members, Strategic Communications
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I was reading Filene’s excellent new report, “The Credit Union Brand: What is it Good for?” It got to me wonder why we spend so much time and money researching what customers/members do and think when we should be spending time finding out what our best prospects do and think. Read more

Dec. 24, 2008 at 1:59pm

A little ambiance

Posted by Guest Blogger in New Members, Strategic Communications, Talking to Members
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How do you get people to come into your branch when they can easily do their banking online?

Aug. 20, 2008 at 1:10pm

Phelps philosophy can benefit credit unions

Posted by Melina Young in Increasing Assets, New Members
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A few weeks ago I was reading ESPN magazine’s edition on golden child Michael Phelps.

Feb. 19, 2008 at 1:00pm

The young and the relevant

Posted by Guest Blogger in New Members, Talking to Members
Comments (1)

The words “credit” and “union” aren’t very appealing by themselves, but when you put them together, well, they don’t get any better. This may just be the view of someone my age – I’m 26. But aren’t most credit unions in the country trying to target the under-30 demographic?

The average age of the credit union member is increasing and is somewhere in the late 40s right now. If this number keeps rising the future of credit unions begins to look bleak. Credit unions across the country know this, so last year Filene Research Institute put together a group of 30 people in the credit union industry under age 30 to help address the problem. I was lucky enough to be picked to participate.