What's the Difference

JayRay understands the credit union system and the international operating principles that guide the movement. We help credit unions best serve their members by reaching the goals set by their boards of directors. To experience a fresh perspective and tips on living the "credit union difference," check out our blog.


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Banks Are Not Hated (3)
Choose the Right Target Audience (12)
Credit Union History (1)
Differentiation is Key (18)
Elections (5)
Increasing Assets (1)
Integrated Marketing (3)
New Members (7)
Social Responsibility (6)
Special Events (2)
Strategic Communications (28)
Talking to Members (23)
The Power of Creativity (18)
What We're Up To (7)

Recent Comments

Very informative Kacie... More

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Jun. 4, 2009 at 10:21am

Steal this campaign and create talk

Posted by Kurt Jacobson in Integrated Marketing, Strategic Communications, The Power of Creativity
No comments

Here is a campaign we created for an insurance company that you can steal and use anywhere except Washington state. Read more


Jul. 2, 2008 at 9:09am

Bad times marketing

Posted by Kurt Jacobson in Differentiation is Key, Integrated Marketing
Comments (2)

Bad times creating marketing cuts? Not so fast!

The economy sucks. Organizations around the nation are saying “it’s time to cut our losses and save our marketing bucks until ‘le bon temps roule.’”

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May. 29, 2008 at 1:26pm

Value of a blog

Posted by Kurt Jacobson in Integrated Marketing, Strategic Communications
No comments

In the National Association of Federal Credit Union’s “TFCU Online” article author Kate Arcieri talks in great detail about credit union blogging best practices.

As a communications consultant and one of the people posting to The Credit Union Difference blog, I have been trying to estimate the value of a blog visitor and a blog commenter.

Read more