What's the Difference

JayRay understands the credit union system and the international operating principles that guide the movement. We help credit unions best serve their members by reaching the goals set by their boards of directors. To experience a fresh perspective and tips on living the "credit union difference," check out our blog.


Blog Links


Subscribe to this blog

SEARCH

Categories

Banks Are Not Hated (3)
Choose the Right Target Audience (12)
Credit Union History (1)
Differentiation is Key (18)
Elections (5)
Increasing Assets (1)
Integrated Marketing (3)
New Members (7)
Social Responsibility (6)
Special Events (2)
Strategic Communications (28)
Talking to Members (23)
The Power of Creativity (18)
What We're Up To (7)

Recent Comments

Very informative Kacie... More

Couldn't agree more... More

I wonder how this might change my local Credit union http://soopercu... More

Yes, there are challenges with words like "joining" and "membership... More

I'm with Denise... More


Credit Union Blogs

Credit Union Potential
CU Communicator
CU Grow
CU Super Hero
CUiNSIGHT
Denise Wymore
Everything CU
Filene Research Institute
Financial Brand
Open Source CU
The Credit Union Warrior
The CU Skeptic

  Kurt
  Kacie
  JayRay
  JayRay

May. 21, 2008 at 12:52pm

How one credit union is making a difference

Posted by Guest Blogger in Social Responsibility, The Power of Creativity
No comments

When Mountain America Credit Union launched the Women’s Financial Services Network (WFSN) a few years ago, it was eager to make a difference. And it has. In fact, it’s making a difference in the lives of many women, specifically young women.

In a unique partnership with the Girl Scouts of Utah (GSU) and the Salt Lake Chapter of the National Association of Women Business Owners (NAWBO), the WFSN is providing one-on-one mentors for Girl Scouts going for their Gold Award.

The mentoring program was launched last fall and has already helped 12 local Girl Scouts attain the exclusive Gold Award. This is a process that culminates in a major project involving 65 hours of community service. It’s the highest award possible in Girl Scouting. And it’s definitely a challenging endeavor for the 14-18 year old girls. (Only three to five percent of eligible Girl Scouts earn the award nationally.)

The young ladies who take on the Gold Award are much more than cookies and uniforms, they are dedicated hard workers looking to build a better future. The Gold Award is recognized across the country as a channel for young women to turn their passions into commitments to leadership and service in their communities. When I interviewed our senior vice president of WFSN, Annette Zimmerman, she told me just how cool these young women are, “I’m inspired by the girls and their projects. The girls who have earned their Gold Award are so far ahead of most girls their age. They have already identified their core values and they have goals outlined for their own success and improvement of their communities and beyond. I am so impressed with their courage and determination.”

Breck Schueller is equally impressed. She’s a branch manager at Mountain America Credit Union and a mentor. When I asked for her thoughts on the mentor program she said, “It’s amazing to see what can happen when communities and businesses partner to mentor our young people, our next generation of leaders.” Her Girl Scout is working on a project aimed to help cancer patients who have lost their hair. Breck just helped promote her project at a local Chamber of Commerce Women in Business Conference. The theme was “Hats Off” and each attendee was invited to wear a hat and bring one to donate to her Gold Award project. She collected four big boxes of hats!

I completely agree with Annette and Breck, amazing things can happen when we work together to make a difference in the lives of young people. The Women’s Financial Services Network’s exceptional mentors are making a difference in the lives of Girl Scouts and the future! Are any other credit unions doing something like this? I’m curious to know what else is going on out there in the spirit of mentoring our youth.

Jodi Jones is the Public Relations Officer for the Mountain America Credit Union and a board member of the Utah Jump$tart Coalition.

Comments (0)

Add your comment below

Name: Remember me
Email:
URL:
Comment: *    No HTML, http:// will auto-link
* required    Comment Guidelines