What's the Difference

JayRay understands the credit union system and the international operating principles that guide the movement. We help credit unions best serve their members by reaching the goals set by their boards of directors. To experience a fresh perspective and tips on living the "credit union difference," check out our blog.


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Banks Are Not Hated (3)
Choose the Right Target Audience (12)
Credit Union History (1)
Differentiation is Key (18)
Elections (5)
Increasing Assets (1)
Integrated Marketing (3)
New Members (7)
Social Responsibility (6)
Special Events (2)
Strategic Communications (28)
Talking to Members (23)
The Power of Creativity (18)
What We're Up To (7)

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The CU Skeptic

  Kurt
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  JayRay
  JayRay

Mar. 28, 2008 at 1:44pm

Why the CU Skeptic is right

Posted by Jamie Chase in Banks Are Not Hated, Social Responsibility, Strategic Communications
Comments (4)

Last week the CU Skeptic’s blog post was smart. It was poignant and a reminder that innovation and serving consumers should be far more important to credit unions than fighting banker attacks. Thank you, Skeptic for encouraging credit unions to look to their mission for operations and marketing guidance.

A step beyond that, I encourage the CU Skeptic to hold off on revealing his identity.

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Jan. 24, 2008 at 1:52pm

Nobel Peace Prize winner Muhammad Yunus to start U.S. credit union

Posted by Jamie Chase in Banks Are Not Hated, Social Responsibility
Comments (2)

Professor Muhammad Yunus, winner of the 2006 Nobel Peace Prize shared big news for credit unions. He is looking at starting a credit union in the United States.

This was in response to my question to him during his recent visit to Seattle, “what lessons does he have to share with credit unions?”

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Dec. 1, 2007 at 1:58pm

Banks aren't hated

Posted by Kurt Jacobson in Banks Are Not Hated
Comments (1)

Credit unions tend to assume they provide better customer service than banks. And in the Seattle market, banks attack other “bigger” banks (Washington Mutual, Columbia and Home Street are three that come immediately to mind).

However, recent research from Quirks entitled “Investing in Advocacy” says nearly 65 percent of U.S. consumers are advocates of their bank (”advocates” are customers in the top box for both willingness to recommend and intent to open additional accounts).” In addition, “a full 88 percent have told someone something positive about their bank.” The article does not measure credit unions.

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