Jun. 29, 2009 at 9:52am

What does chronic mean?

Posted by Kurt Jacobson in Strategic Communications, Talking to Members
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What does “chronic” mean? Or “20 percent chance of rain?”

It turns out that a large percentage of us—20 or 30 percent—don't understand what a 20 percent chance of rain means in a weather report. My point: Lots of people don’t understand much of what is being said to them.

Jun. 4, 2009 at 10:21am

Steal this campaign and create talk

Posted by Kurt Jacobson in Integrated Marketing, Strategic Communications, The Power of Creativity
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Here is a campaign we created for an insurance company that you can steal and use anywhere except Washington state. Read more

May. 19, 2009 at 3:40pm

Spring into Wesabe

Posted by Kacie McKinney in Differentiation is Key, New Members, Strategic Communications
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When I first found Wesabe, I was blown away. I had been using an Excel sheet to track my finances (okay, well I started to for about a month and then realized I was never going to take the time to actually update it). And then realized what a great tool Wesabe is—and how much I actually use it.

That’s why I was so excited to see the recent news about its partnership with Delta Community Credit Union. Wesabe has been around since 2006, but recently launched Wesabe Springboard, a tool that allows credit unions to integrate Wesabe’s management tools directly into their Web sites. And it has the potential to grab those web-savvy generations.

May. 13, 2009 at 9:15am

Lesson from the USS Nimitz: Trust your communication advisor

Posted by Kurt Jacobson in Strategic Communications, What We're Up To
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Thanks to Frank Diekmann and the Credit Union Journal’s Grow Show for opening my eyes to what the private sector and credit unions can learn from the Navy.

Apr. 29, 2009 at 4:27pm

Banking on Facebook

Posted by Guest Blogger in Differentiation is Key, Strategic Communications
Comments (1)

I remember when Facebook first came out. Back when things were simple. Only college students had access to the site and member profiles consisted of a person’s name, contact information and a simple photo. Now not only is anyone eligible to create their own account, but users can access the site for a variety of tasks ranging from selling their pet goldfish to accessing their checking and savings accounts.

Apr. 24, 2009 at 10:45am

Mommy, tell me a story about finance

Posted by Kurt Jacobson in Strategic Communications
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“What I love about finance—and what I love about accounting even, which is kind of embarrassing to admit is it’s another form of storytelling.”  -Jacqueline Novogratz, in The McKinsey Quarterly.

Apr. 15, 2009 at 1:52pm

Bringing the message home from school

Posted by Kurt Jacobson in Choose the Right Target Audience, Strategic Communications
Comments (1)

There’s a school for credit unions that want to reach young women, encourage financial literacy and reach the next great members. It’s your neighborhood school.

Ah, but don’t people hate the idea of commercialism in schools?

Apr. 10, 2009 at 12:59pm

The sex-ed approach to overdraft protection

Posted by Kacie McKinney in Talking to Members
Comments (2)

Sex-ed and overdraft protection.

Bet you didn’t expect to see those come up together…but as I was reading a Time Magazine article yesterday, I was surprised by the similarities.

Mar. 11, 2009 at 3:58pm

Observing the truth

Posted by Kurt Jacobson in Strategic Communications
Comments (3)

In your survey I may tell you that I am highly likely to stick with my trusty printed monthly statement — and then a month later I may offer no resistance to switch my statements to electronic. I truly embrace my opinions and behavior, even when they conflict.

Feb. 17, 2009 at 10:16am

A lesson from stained glass and crosses

Posted by Kacie McKinney in New Members, Strategic Communications, The Power of Creativity
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Martin Lindstrom wrote a great article in December’s Advertising Age “How Apple, Others Have Cultivated Religious Followings.”

Plenty more in the Archives