March 6, 2015
Messaging A Merger
Merger. It's not a four-letter word. But it might as well be.
For most of us, mergers are synonymous with consolidation, layoffs and reduced services. Yet for many credit unions, mergers benefit members and employees alike.
HERE ARE THREE TIPS FOR COMMUNICATING DURING A CREDIT UNION MERGER:
- Talk about the benefits—always
Will the merger expand products and services? Improve technology? Lower fees? Whenever you communicate about a credit union merger, let members know how it will benefit them.
- Employee support is key
In the credit union world, members trust employees. Get your employees solidly behind the merger and chances for success go up.
- Never underestimate the power of a few motivated naysayers
In a world where Faceboook and other social platforms give voice to everybody, it’s vital to be open, transparent and to listen to the naysayers.