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February 13, 2015

Let Me Count the Ways

BE DISTINCTIN MANY WAYS

I was reminded of that branding lesson on a recent business trip to Butte, Montana.

After a long day of flying, driving and shooting photos, we visited one of the region’s most popular distilleries, Headframe Spirits.

From the moment you enter Headframe, it’s clear the owners have bottled magicand I’m not referring simply to the hand-crafted Bourbon and Vodka.

WHAT BRANDING LESSONS CAN WE LEARN FROM HEADFRAME?

  1. Infuse your brand with a distinct personality
    While I love the Headframe logo (and it’s particularly relevant and meaningful to locals), the personality of the owners is exemplified in the staff: welcoming, passionate, engaging and spirited.

  2. Celebrate your distinct position
    Locals told us the distillery business is exploding in Montana. Yet Headframe remains distinct. From its nod to the region’s roots and vintage décor to the beloved mascot and cleverly named concoctions, Headframe is a well-oiled brand.

  3.  Promise customers an experience like no other
    When we walked in the front door of Headframe, I was surprised by the packed surroundings. It was a Tuesday night, after all. Headframe always attracts a crowd, thanks to an experience that’s distinct in many ways.



Headframe Spirits in Butte, MT

So, if you ever visit Butte, be sure to stop by Headframe Spirits, sip on a dirty girl and meet “Distillery Wiley.”