October 31, 2016
HOW TO MAKE A GOOD LOGO
As soon as October rolls around, ghosts emerge from their hiding places, zombies pop up from the ground and mysterious fog hovers over gravestones. New businesses also emerge for autumn celebrations, from corn mazes to pumpkin patches.
This Halloween JayRay’s creative team introduces Slashing Squashes, a fictitious chainsaw pumpkin carving company, to show that designing a logo should be based on research, a brand platform and narrative, no matter how spooky the organization.