Health Scan

At JayRay, we harness the knowledge of health care insiders with a perspective that’s results driven. And because we’ve worked with health care systems large and small, we’ve experienced it all. To get our tips from the trenches, or gather insights on a problem or emerging issue, follow the links below to search our blog, browse by category or subscribe.

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Advertising (21)
Branding (11)
Care Line Marketing (13)
Community Relations (13)
Declassified (5)
Internal Communications (19)
Measurement (9)
Media Relations (9)
Planning and Strategy (40)
Practice Management (8)
Publications (4)
Special Events (3)

Recent Comments

Some employees have a hard time getting over their distrust that personal health information will remain confidential... More

Great tips, Shari... More

2/26/09 A week later and MyRudeness... More

I recently came across your blog and have been reading along... More

Great lesson... More

May. 6, 2009 at 12:03pm

Piggyback your way to results

Posted by Kathleen Deakins in Advertising, Special Events
No comments

“Someone pushed it. We’re on our way.” Brilliant. And a timely lesson on my commute earlier today. I was looking at the back end of a Staples delivery truck featuring a large, red “Easy” button.

The truck graphics show two tried and true techniques for stretching a budget in good times and bad.

Read more


Dec. 31, 2008 at 9:13am

Lessons from Oprah and Middle Sister Rebel Red

Posted by Shari Campbell in Advertising, Care Line Marketing, Special Events
No comments

It’s no secret that I like red wine. But my husband would tell you I enjoy selecting a great wine bottle label as much as I enjoy sipping the contents. Read more


Nov. 19, 2007 at 1:36pm

Special events: expect the unexpected

Posted by Shari Campbell in Planning and Strategy, Special Events
No comments

If I ever win the lottery, I won’t quit my day job. But I’ll gladly, and in no uncertain terms, give up one of my areas of expertise: special events.

Why?

Read more