Health Scan
At JayRay, we harness the knowledge of health care insiders with a perspective that’s results driven. And because we’ve worked with health care systems large and small, we’ve experienced it all. To get our tips from the trenches, or gather insights on a problem or emerging issue, follow the links below to search our blog, browse by category or subscribe.Blog Links
Subscribe to this blog
Halo1.org
Categories
Advertising (21)Branding (11)
Care Line Marketing (13)
Community Relations (13)
Declassified (5)
Internal Communications (19)
Measurement (9)
Media Relations (9)
Planning and Strategy (40)
Practice Management (8)
Publications (4)
Special Events (3)
Recent Comments
Some employees have a hard time getting over their distrust that personal health information will remain confidential... More
Great tips, Shari... More
2/26/09 A week later and MyRudeness... More
I recently came across your blog and have been reading along... More
Great lesson... More
Feb. 10, 2010 at 2:05pm
Make your copy scannable
Tips for keeping eyeballs on your on-screen message
Posted by Guest Blogger in Community Relations, Internal Communications, Media Relations, Publications
No comments
ŠiStockphoto.com/skynesher
As much as I hate to admit it, I’m part of the majority of on-screen readers who don’t read but scan. Jakob Nielsen found “only 16 percent read word-by-word.”
The barrage of e-newsletters and announcements in my e-mail inbox provides an opportunity to observe what gets my attention. A couple recent examples:
Read moreJan. 21, 2009 at 8:34am
Electronic conversion or confusion?
Posted by Kathleen Deakins in Care Line Marketing, Community Relations, Internal Communications, Publications
No comments
Think it’s time to ditch your paper newsletter for an electronic version? We’re hearing that more and more. We’re also hearing that sometimes losing the paper is a mistake. Here are some of the arguments for and against electronic newsletters:
Read moreAug. 25, 2008 at 12:54pm
Newsletters that reward as we read
Posted by Kathleen Deakins in Internal Communications, Planning and Strategy, Publications
No comments
“People will read if the reward is large enough,” according to Ann Wylie, insightful writer and consultant. Defining the reward has been at the heart of our recent work as a member of a team planning a health care client’s new employee newsletter.
Here are some of our early ideas to make this publication a must-read:
Read moreDec. 18, 2007 at 1:33pm
Editing away the curse of knowledge
Posted by Kathleen Deakins in Declassified, Publications
No comments
Find yourself talking to patients rather than talking with them? The more we study up on theory, research, best practice - the more we risk falling victim to the Curse of Knowledge. The curse, as discussed in the highly readable and helpful book “Made to Stick” by Chip and Dan Heath, is knowing so much you can’t express yourself simply or effectively on the topic. (For more on the topic, check out the Heaths’ blog posts on the Curse of Knowledge.)
Read more