Aug. 21, 2009 at 11:13am

Done right, done cheap: A few good ideas

Posted by Shari Campbell in Advertising, Planning and Strategy
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How can you stretch your marketing dollars amid the current economic challenges? Here are some inexpensive ideas that will grab the attention of your audience.

The mall
I was back-to-school shopping with my daughter last weekend and nearly ran into a floor banner—strategically placed near the mall’s food court—promoting a free bariatric seminar at the mall hosted by a local hospital.

A quick follow-up call revealed that the banner was included as part of the room rental fee at the mall.

The hospital is promoting this seminar with the mall banners, mall Web site and their own Web site. Print ads, internet ads, radio or one of several other options available would be more expensive.

This is an idea worth trying.

Cinema ads
Another local hospital wants to promote its superior cardiac outcomes and comprehensive services. After researching some on-a-shoestring-budget ideas, we considered cinema.

Sure, the CPI is not what you might find with the local paper. But is anyone reading the local paper?

The ads are highly targeted and run just $225 per week for each cinema location we buy. Those of us raising kids and caring for aging parents fit squarely into the cinema’s prime demo.

Pump top ads
We’ve suggested this option recently to a couple clients—a local college trying to attract interest from twenty-somethings and a health care client that recently opened a neighborhood urgent care clinic.

The ads are highly targeted, relatively low cost and very little waste when you’re just buying a few gas stations within a five-mile radius of the urgent care.

Check out Pacific Media for some other non-traditional ideas.

What are your favorite cheap, fast and easy ideas?

We’d love to hear from you!

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