Nov. 20, 2009 at 1:35pm

How do you want them to feel?

Posted by Shari Campbell in Declassified, Internal Communications, Planning and Strategy
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©iStockphoto.com/mevans
 

“Don’t start with what you want to tell people; start with how you want them to feel!”

Apr. 10, 2009 at 3:41pm

Employees ready for wellness at work

Posted by Guest Blogger in Declassified
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“Walk your way to a size 6!” teases a magazine headline.

But by now you’re already salivating over the photo of the four-layer chocolate cake also featured on the cover.

Healthy lifestyle information is so common, it has become easy to ignore. Recent research confirms that health care industry employees are tired of just reading about making healthy choices. They are ready to take action, and they would appreciate a nudge from their employers.

Oct. 29, 2008 at 12:03pm

Making the best of the worst:

Communicating in times of crisis

Posted by Shari Campbell in Community Relations, Declassified, Media Relations
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“The government surveyor approved our process.” “We don’t want to sound apologetic.” “He shouldn’t have been doing that!”

When faced with a tragedy or difficult issue, it’s not uncommon for finger pointing to spread through an organization like wildfire.

Dec. 24, 2007 at 1:28pm

Saving lives, the ultimate metric

Posted by Kathleen Deakins in Declassified, Measurement
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How was your day today, dear? Great, I saved a life.

Not too many marketing or communications professionals can make that claim – or could we? Imagine if we decided our job was to save lives. Here are three ways you can do just that.

Dec. 18, 2007 at 1:33pm

Editing away the curse of knowledge

Posted by Kathleen Deakins in Declassified, Publications
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Find yourself talking to patients rather than talking with them? The more we study up on theory, research, best practice - the more we risk falling victim to the Curse of Knowledge. The curse, as discussed in the highly readable and helpful book “Made to Stick” by Chip and Dan Heath, is knowing so much you can’t express yourself simply or effectively on the topic. (For more on the topic, check out the Heaths’ blog posts on the Curse of Knowledge.)