Mar. 1, 2010 at 4:19pm

To engage, or not engage – is that really the question?

Posted by Guest Blogger in Care Line Marketing, Community Relations, Planning and Strategy
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©iStockphoto.com/webphotographeer
 

(Debra Carnes is a senior advisor at JayRay Ads & PR)

If hospitals are still determining whether to play in the social media sandbox, my suggestion would be to get your bucket and shovel, and join in.

Feb. 10, 2010 at 2:05pm

Make your copy scannable

Tips for keeping eyeballs on your on-screen message

Posted by Guest Blogger in Community Relations, Internal Communications, Media Relations, Publications
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©iStockphoto.com/skynesher
 

As much as I hate to admit it, I’m part of the majority of on-screen readers who don’t read but scan. Jakob Nielsen found “only 16 percent read word-by-word.”

The barrage of e-newsletters and announcements in my e-mail inbox provides an opportunity to observe what gets my attention. A couple recent examples:

Jan. 15, 2010 at 4:13pm

Go ahead, spend your ad budget!

Posted by Shari Campbell in Advertising
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©iStockphoto.com/ayzek
 

As 2009 drew to a close, the phones were ringing and our email inboxes pinging. What was all the commotion about?

Advertising!

While many of our health care clients faced budget cuts in 2009 and 2010 looks flat or only slightly better than 2009, there are still a lot of questions out how much to spend on advertising this year.

Dec. 15, 2009 at 9:55am

What will people find when they search for you on Google maps?

Five reasons to update your Google Local Business Listing

Posted by Kacie McKinney in Advertising, Care Line Marketing, Measurement
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©iStockphoto.com/geopaul
 

Chances are that you are already listed on Google Maps. But you may not know that you have the opportunity to add more to your listing (and it’s free!).

Nov. 20, 2009 at 1:35pm

How do you want them to feel?

Posted by Shari Campbell in Declassified, Internal Communications, Planning and Strategy
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©iStockphoto.com/mevans
 

“Don’t start with what you want to tell people; start with how you want them to feel!”

Oct. 9, 2009 at 12:16pm

Don’t do it just because everyone says to

10 social media tips

Posted by Shari Campbell in Advertising, Branding, Planning and Strategy
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©iStockphoto.com/henrik5000
 

You should blog!

Everyone says our hospital should have a Facebook page.

I’ll never convince the docs to Twitter!

Oct. 2, 2009 at 4:28pm

What does a senior look like?

Posted by Kathleen Deakins in Advertising
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©iStockphoto.com/monkeybusinessimages
 

I just came back from a Sunday brunch at IHOP with my family. There were four seniors in our party of seven. By looking at us, I’m not sure you could tell who the seniors were. Being a senior depends on your definition of senior. And at least one of our senior diners is denying he is one. You see, IHOP considers you to be a senior at 55 years old.

Sep. 17, 2009 at 4:11pm

Real. Readable. Writing

Posted by Shari Campbell in Advertising, Measurement, Planning and Strategy
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I dropped my husband off at the airport this morning at 3:30 a.m., and all the caffeine in the world won’t keep me buzzing.

Sep. 2, 2009 at 10:37am

Be clear with your reviewers or beware

Posted by Kathleen Deakins in Internal Communications
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Divining what a writer wants from a reviewer can be as difficult as making sense of dolphin speak. Reviewers of draft copy provide the evidence.

Aug. 21, 2009 at 11:13am

Done right, done cheap: A few good ideas

Posted by Shari Campbell in Advertising, Planning and Strategy
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How can you stretch your marketing dollars amid the current economic challenges? Here are some inexpensive ideas that will grab the attention of your audience. Read more

Plenty more in the Archives