Blog

April 1, 2015

Crisis Communications Checklist

It’s spring cleaning season. Does your crisis communication plan need a good dusting?

We’ve found outdated plans present the greatest risk to organizations in these key areas: role clarity, old technology and social media.

CONSIDER THESE 3 QUESTIONS TO DETERMINE IF AN UPDATE IS IN ORDER:

1. Have key members of your crisis team left the company? Have replacements been named and trained?

2. Technology may have changed since the last time your plan was updated. Are you using the latest tools to connect with others and manage a crisis?

3. Communication now moves at real-time speed. Are you ready to manage a crisis that is shared and re-shared by your employees and others via social media channels?

If you need help getting your house in order, let us know. We even do windows!