JayRay works with credit unions to help them reach their goals, usually on board-directed priorities like growing membership, increasing participation in elections, and retaining staff and members during mergers. We do this through research, planning and writing effective messages, delivered at the right time to the people who need the information to make a decision.

Credit unions, like all organizations, are more successful when they first understand how issues affect their members, board members, staff and community, and then help those individuals understand why the credit union wants them to respond. 

JayRay understands the credit union system and the international operating principals that guide the movement. We even have a Credit Union Development Educator on staff. 

JayRay has won numerous regional and national awards for advertising and media relations, but we are far more than an advertising or PR agency.

By coordinating the messages and timing of public relations and advertising tactics, we accomplish far more for the credit unions we serve. JayRay doesn’t just come up with snappy ideas, provocative headlines or beautifully designed ads, we help credit unions to best serve their members by reaching the goals set by the board the members elected.

If you are a CEO facing an important election or a marketing director whose board of directors is asking you to attract new members, contact kjacobson@jayray.com or (253) 627-9128.