STRATEGIC CREDIT UNION SERVICES

Attract new members. Grow loans and deposits. Launch business services. Increase understanding of the differences between a credit union and a bank. These are just some of the strategic accomplishments we have helped our credit union clients achieve.

Because we’ve worked with large and small credit unions, we understand the unique challenges you face. From increasing loan volumes to updating your brand to attract members from an expanded field of membership, we use all aspects of marketing and communication. At JayRay we think like credit union insiders with a big picture perspective.

ATTRACT NEW MEMBERS

Let JayRay help your credit union to drive membership growth by developing and managing your brand, advertising, community and media relations.

Branding

• Be recognized. Our strategic branding differentiates your credit union from other choices while conveying traditional credit union values.
• Communicate strategically. Let us help you tell consumers why they want to join.
• Develop a memorable and meaningful name. Our experience and thorough process affects a positive transition.

Advertising

• Financially responsible campaigns. Targeted media and messages attract new members while making the most of your budget. We understand it’s your members’ money and you spend it wisely. Our services for advertising include broadcast, print, outdoor, in-branch and online.
• Effective plans. We plan, buy and coordinate media schedules to increase the effectiveness.

Community Relations

• Branch openings. We plan and produce events to introduce you to your new community.
• Special events. We manage the details for your credit union event from tree plantings and awards receptions to annual meetings. Our staff manages one-day and weeklong education, outreach and fundraising events that showcase your credit union.
• Increase attendance. Using our promotion for your annual business meeting you won’t need an extra door prize.
• Speech writing. Achieve strategic goals at your annual business meeting with key messages for your CEO and board chair.
• Powerful handouts. Presentation materials, displays and invitations supporting your brand are our forte.
• Not for charity. Not for profit. For Service. We develop cause-based marketing strategies to evaluate and select community sponsorships that are valuable to you and your members.

PLAN AND DELIVER RESULTS

We understand that credit unions are member owned, run by volunteer boards. Our goal-oriented, strategic programs provide results to share with your CEO and board.

Strategic Planning and Research

• Analyze current effectiveness. Using member relationship management (MRM) research we determine which marketing efforts attract new members and increase product sales. We analyze key data including market share, competition and trends to offer recommendations you can use to make marketing decisions and to communicate with your board.
• Understand consumers’ needs. We understand credit unions are service institutions. By conducting member satisfaction surveys and focus groups, we help you fulfill your mission.
• Plan to reach a goal and you will. JayRay creates comprehensive marketing communications plans. Turn to us for strategic planning facilitation for senior management, boards and staff.

Business Development

• Nurture existing members. The most effective means to increase your share of wallet is to cross sell. When members are offered and use more than one product line, the health of the credit union is increased and members are more likely to consider it their primary financial institution. Thus members are less likely to switch.
• New product launches. JayRay understands credit union products. We design loan promotions, direct mail, branch displays and newsletter articles to introduce new services/products to your members. Our skills stretch beyond design to include Web strategy development and content.
• Charter communications. Evaluating, educating and communicating the benefits of a change from federal to state charter or vice versa is a JayRay specialty. Our research ensures member voices are reflected in election communications.

SHARE YOUR MESSAGE

• A deliberate, consistent message placed accurately and repeatedly in your credit union branch, newsletter, trade publications, annual report and local media is a more credible means to achieve your credit union goals. Let us show you how public relations supports advertising.

Media Relations

• Develop media strategy. Leverage consumer financial-related news for your credit union’s benefit.
• Prepare for the media. We counsel executives and volunteers in media relations to become spokesperson(s).
• Get some ink. We develop authored article tactics to position your credit union in local newspapers and the trade press.

Employee and Member Communications

• Support a service or sales culture. Your employees provide the most powerful messages to members. Communicating with employees is important. We train employees on member communication and build intranets to provide consistent and accurate information to employees.
• Put branding in branch design. Working with designers and architects, we bring your mission and brand promise to life.