Health Scan
At JayRay, we harness the knowledge of health care insiders with a perspective that’s results driven. And because we’ve worked with health care systems large and small, we’ve experienced it all. To get our tips from the trenches, or gather insights on a problem or emerging issue, follow the links below to search our blog, browse by category or subscribe.Blog Links
Subscribe to this blog
Halo1.org
Categories
Advertising (21)Branding (11)
Care Line Marketing (13)
Community Relations (13)
Declassified (5)
Internal Communications (19)
Measurement (9)
Media Relations (9)
Planning and Strategy (40)
Practice Management (8)
Publications (4)
Special Events (3)
Recent Comments
Some employees have a hard time getting over their distrust that personal health information will remain confidential... More
Great tips, Shari... More
2/26/09 A week later and MyRudeness... More
I recently came across your blog and have been reading along... More
Great lesson... More
Shari Campbell, Vice President and Advisor, JayRay
A former marketing director for one of Washington’s largest health care systems, Shari combines the business and theory she learned while earning her Master’s degree in public administration with the challenges faced in today’s health care marketing environment. Shari is well-versed in all aspects of hospital marketing and communications, including branding, media relations, advertising, market research, customer relationship management, care and service line marketing, special events and internal communications.
Shari’s true love is marketing. Curious about research and statistics, she enjoys trolling through data to help inform strategy. Shari works with marketing vice presidents and directors, careline managers and business planners, developing unique and effective strategies to enhance market share, increase profitability and demonstrate ROI. She also is an event junkie and has managed literally dozens of groundbreakings, openings, health fairs and fun runs.
Shari’s clients include:
- Franciscan Health System
- Humane Society for Tacoma & Pierce County
- Overlake Hospital Medical Center
- Washington State Nurses Association
- Washington State Hospital Association
Kathleen Deakins, Vice President and Advisor, JayRay
Trusted advisor — that’s how clients describe Kathleen. Whether they are facing public misunderstanding about the organization’s mission, shock in a community following the announcement of a hospital sale, or internal confusion about how to tackle new challenges, Kathleen ably identifies the issues, concerns and opportunities. Equipped with an MBA and accredited in public relations, she has two dozen years of practical lessons to offer clients.
Kathleen is an experienced and adept health care strategist. She’s worked with hospitals and health care systems across the country, from rural, critical access facilities to one of the nation’s largest nonprofit health systems. She’s helped hospitals boost market share and image. And she’s crafted the message and the approach for divestures large and small — ensuring the mission and reputation of her clients remain strong.
Kathleen’s clients include:
- Catholic Health Initiatives
- Russell Investments
- St. Francis Healthcare
- Tacoma Goodwill Industries
- St. Joseph Hospital
- St. Joseph Hospital Foundation
- Jewish Hospital