January 4, 2018
7 Ways to Refresh Your Social Media Strategy in 2018
Avocado-colored appliances. Mood rings. MC Hammer Pants. Your social media strategy shouldn’t feel this outdated. Start the new year with a fresh approach.
- Harness the power of Instagram Stories. Instagram Stories are photos or videos uploaded to an account’s profile, rather than the main Instagram feed. Instagram Stories are less than a year old, and already over 300 million people use them. Because stories disappear from your profile after 24 hours, followers don’t expect them to be as polished—giving your business an effective and fun way to connect with your audience.
- Go live. Yes, we know it’s scary, but it will set you up for success. In fact, 71 percent of businesses use live streaming on Facebook and Instagram to authentically connect with their followers. Use this checklist to make sure your live event goes seamlessly.
- Consider micro-influencer marketing. A micro-influencer is someone with an engaged social media following of around 1,000 to 100,000 followers. When a micro-influencer posts about a product, place or service, it comes across more like a recommendation from a friend than an ad—which makes influencer marketing highly rewarding. Check out what we’ve learned from running our own influencer campaigns.
- Take another look at your content. Each social media channel has a different purpose, and your content should reflect that. Facebook posts should be under 120 characters if possible. Instagram posts trail off after two lines of copy, so make sure they pack a punch. Learn more about crafting the perfect post.
- Use video. Video is predicted to represent 82 percent of all internet traffic by 2021. With tools like Vyond, Animoto and Canva—and more constantly rolling out—it’s easier than ever to integrate video into your social media.
- Delve into user-generated content. Find photos related to your brand by searching hashtags and locations—works great on Instagram. Sharing users’ content to your page will excite the featured photographer and often results in new followers.
- Mind your hashtags. Hashtags can be useful—or annoying and distracting. On Facebook, hashtags reduce engagement. Plus, since most posts on Facebook are private, hashtags aren’t effective in drawing a new audience. LinkedIn has recently introduced hashtags, but your best bet is to limit your hashtag use to Instagram and Twitter.