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May 14, 2015

3 common facebook mistakes

WHY FACEBOOK ISN'T WORKING FOR YOUR SMALL BUSINESS—YET

Still struggling to make Facebook work for your business? Don’t give up just yet. When it comes to reaching your target audience, Facebook has a lot of untapped potential.

Here are the most common mistakes I see businesses make:

  1. Relying on Facebook fans to drive new sales
    If you are looking for repeat engagement and credibility, building a strong following of Facebook fans is essential. However, if you are looking to drive awareness or sales, your Facebook fan page isn’t the right place. You should instead develop a Facebook advertising campaign targeted at potential customers and/or stakeholders. You will drive more traffic to your website, boost sales and see better results. For more on this, check out this article about planning out your social sales funnel.

  2. Not boosting posts
    If you aren’t boosting your posts only two percent of your fans (at most) are seeing what you post on Facebook. Set a budget (even if it’s only a few dollars per week) to boost your posts. This is especially critical for important posts that you want to ensure your fans will see.

  3. Posting content that is against Facebook’s rules
    Many businesses make the mistake of posting promotional content on their Facebook business page. If you’re doing this, Facebook will not display the content in your fans’ newsfeeds. The types of posts Facebook says are against the rules:

    1) Posts that solely push people to buy a product or install an app

    2) Posts that push people to enter promotions and sweepstakes with no real context

    3) Posts that reuse the exact same content from ads

By making these changes, you will start to see results right away. What are some of the other struggles you are having with your Facebook strategy? Tweet us your questions at @JayRayAdsPR.